What you wear says a lot about you and your brand. It can convey your personality, attract or repel potential clients, and give people an idea of what it’s like to work with you.
While you should wear clothing that reflects who you are, there are some tried and tested tips to follow to decide what to wear for your photoshoot.
Choose pieces that match your brand aesthetic
Is your brand modern, feminine, free-spirited, casual, sporty? Think about how you can translate your brand to your clothing choices. Consider what emotions you want to convey and how your ideal client would react.
Wear well-fitting clothing
Often our first instinct when getting dressed is to cover the areas we don’t like, but there’s nothing less flattering than a bulky sweater or sleeves that are too short. Choose tailored pieces that fit you well and complement your shape without being too loose or too tight. Avoid fabrics that are too clingy or anything that requires a lot of fussing. The more comfortable you are, the more natural you’ll look in photos. Consider taking yourself shopping with a stylish friend or asking the store clerk to help you put together an outfit.
Accessorize to add color and texture
Accessories like a scarf, necklace, or earrings can add more visual interest and make you look a bit more polished than your normal workday look. They can be used to reflect your personality or match your brand colors to tie your images together — think a scarf with a fun print or a large necklace matching the exact shade of blue you use in your brand. Less is definitely more with accessories, so I recommend limiting yourself to one statement piece.
Wear solid colors
Patterns and prints may sound like a good idea, but often don’t photograph well. They might clash with different backgrounds and limit our options as well as distract from you, who is the focus of the image. They can work against a simple background, like the image above, so keep the location in mind. Choose colors that complement your skin tone and your brand, and avoid clothing with busy patterns, logos, and neon colors. Wearing solid colors will give the images a more timeless look, even after styles have changed.
Plan for multiple outfits
Multiple outfits can give you more options and diversity in your images, so it doesn’t look like you shot all the photos on the same day. Varying your accessories or bringing layers are another way to get the most out of your photos. It also lets me help you plan the best outfits for each setting. Some colors might photograph better in a certain light or background. You might also want to plan a casual and dressier look depending on your brand and needs.
Don’t wear anything too trendy
If you’re going to make an investment in your business like brand photography, you want to be able to use them for a while. Trends come and go and can quickly date your photos. Focus on timeless, flattering pieces that will stand the test of time like a structured jacket or sweater.
Wear something you love
This is probably my most important tip. When you wear something you love, you’ll feel more confident and this will be reflected in your photos.
If you’ve been thinking about scheduling a photoshoot, check out the details on the Brand Photography page.